PAY‑PER‑CLICK & SEARCH ENGINE MARKETING (PPC/SEM)
Pay‑Per‑Click is a search‑engine advertising model in which you’re charged only when a user clicks your advert—never for mere impressions. Platforms such as Google Ads and Microsoft Advertising (Bing) dominate this space and sit at the heart of modern Search Engine Marketing (SEM).
WHY HIRE OUR PPC SPECIALISTS?
Founded by an ex‑Google Ads strategist, 1 Click Magic builds revenue‑first PPC campaigns that balance aggressive growth with controlled spend. Our team leverages advanced negative‑keyword sculpting, server‑side GA4 tracking and conversion‑optimised landing pages to turn search clicks into measurable profit—whether your audience is local, national or global.
01
Platform Updates Come Fast
Google’s Performance Max and Demand Gen campaigns reset the rules on targeting, bidding and data privacy. Miss a policy tweak and your ads can vanish overnight. We track every update and fine‑tune campaigns before changes cost you clicks.
02
Cheaper Than a Full‑Time Hire
A seasoned in‑house PPC manager commands a high salary and still needs expensive tools. An agency gives you senior expertise plus enterprise‑grade software—at a predictable monthly fee.
03
Data‑Driven Keyword Intelligence
We deploy advanced research suites and continual A/B testing to uncover high‑intent terms and refine ad copy, lowering cost‑per‑click while lifting conversion rates.
04
Policy & Compliance Support
From real estate to regulated products, account suspensions happen. We identify grey‑area keywords, appeal disapprovals and keep your ads compliant with Google Ads policies and GDPR.
Why do 1 Click Magic particularly recommend using Google Search Ads?
INTENT
Search ads appear exactly when prospects type in keywords linked to your product or service, putting your brand in front of buyers who are already motivated to enquire, call or purchase. This intent‑driven targeting delivers faster, more predictable revenue than broad‑reach channels.
EFFICIENCY
With Pay‑Per‑Click you pay solely for genuine visits, making every pound of budget work on high‑value audiences—a perfect fit for small and mid‑sized businesses that need measurable return and tight cost control.
PRO
Our Google‑certified team brings 10 + years’ international PPC experience and real‑time keyword software to craft winning campaigns—plus we can secure up to £400 in new‑account Google Ads credits for qualifying clients. Request your free, no‑obligation quote today.
